Brides ask us that all the time. Although they happen in the fashion world all the time, the first time most women hear the term "trunk show" is when they become a bride. So, we thought we'd take a minute and clue you in on exactly what a trunk show is (and what it isn't.) ; )
A trunk show is a special event where a designer sends out dresses from their latest collections. Often they'll include their best sellers from past seasons as well. Trunk shows are unique in that they allow a bride to get her hands on a designer's complete collection rather than just the selected pieces usually available in the boutique. And it's all at no cost to the bride!
Brides often come in wanting a particular dress from a designer that they have seen in a magazine or online. Although our boutique may carry the designer's line, we may not carry the exact gown the bride is looking for. Normally for the bride to get her hands on the dress, we'd need to see if it was available as a loan sample and could be sent, on a temporary basis, to our boutique for her to come back and try on. For the bride to get a loan sample it could cost her $50 or more - and not every dress is available to be sent out.
Trunk shows are the perfect opportunity for a bride to see the gowns she's been pining over from the magazines. As we mentioned, gowns sent for the trunk show are the newest, best, and brightest. They're the gowns you can't wait to try on.
At Suzanne's Bridal Boutique we usually try to make this special event even more fun by making it into a bit of a party, offering our customers snacks and beverages during the event.
Is a trunk show a sale?
No. Trunk shows are special events - although some shows have an incentive to buy, such as a discount or gift with purchase. Mostly a trunk show is a spectacular opportunity to see gowns you might not otherwise see. Who knows? You might just find The Dress!
So...where do the trunks come in?
The name trunk show comes from the fact that designers used to carry their collections from store to store in trunks - hence the name.
When is your next trunk show?
Suzanne's Bridal Boutique
480.926.9106
www.suzannesbridalboutique.com
www.facebook.com/suzannesbridalboutique
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